Sony K43S38BP.UKA 43" 4K HDR Google TV

See the Detail, Hear the Difference – The Brilliant Sony 43” 4K HDR Google TV (Model: K43S38BP.UKA)

The Sony K43S38BP.UKA is a high-performance 43-inch television from Sony’s 2025 BRAVIA 3 range, designed to deliver incredible picture clarity, immersive sound, and effortless smart functionality. With a crystal-clear 4K Ultra HD resolution (3840 × 2160) on a Direct LED panel, this TV brings your favourite shows, movies, and games to life. It's powered by Sony’s renowned 4K HDR Processor X1, which enhances colour, detail, and depth in every scene. Combined with Triluminos Pro technology, you get a wider, richer colour palette and more natural gradation across skin tones, skies, and shadows. HDR10, HLG, and Dolby Vision support ensure true-to-life contrast and spectacular brightness for cinematic results, especially when streaming high-end content.

Motion handling is smooth thanks to Motionflow XR, and even lower-resolution sources are upscaled beautifully with X-Reality PRO. The screen refreshes at 60Hz (native), offering solid performance for TV, films, and light gaming. Built-in 20W speakers shaped with Sony’s X-Balanced Speaker design deliver punchy, clear sound, supported by Dolby Atmos and DTS:X for a surround-like experience without extra hardware. Whether you’re watching sport or hosting a movie night, audio and visual performance are finely tuned.

Running the Google TV operating system, the K43S38BP.UKA gives you access to over 10,000 apps including Netflix, Prime Video, Disney+, YouTube, and more—all organised with personalised suggestions and built-in voice search via Google Assistant. You can also control the TV using Amazon Alexa or integrate it with your Apple devices through AirPlay 2 and HomeKit. Built-in Chromecast and Sony’s exclusive Sony Pictures Core app (with IMAX Enhanced titles) add even more streaming power.

Gamers will appreciate PlayStation 5–friendly features such as Auto HDR Tone Mapping and Auto Genre Picture Mode, along with ALLM (Auto Low Latency Mode), which adjusts the settings for quicker response times when gaming. While it doesn’t support HDMI 2.1 or variable refresh rate (VRR), it still performs well for casual gaming and includes a convenient Game Menu overlay to access game-related settings quickly.

Connectivity is well-equipped with 4 HDMI 2.0 ports (one with eARC), 2 USB ports for playback or recording, Ethernet LAN, composite input, headphone jack, optical out, Bluetooth 5.3, and Wi-Fi 6E for strong wireless performance even in busy households. This means it’s ready for everything from soundbars to set-top boxes to next-gen consoles. It also supports both satellite and Freeview aerial inputs.

Measuring around 96.4 × 62.9 × 26.6 cm (with the stand) and weighing under 10 kg, it’s VESA 200 × 200 wall-mount compatible and features a premium slim-bezel design. The supplied remote is simplified, user-friendly, and made from 80% recycled plastic as part of Sony’s eco-conscious push. An on-screen Eco Dashboard gives you control over power-saving settings, helping to reduce your energy footprint. The TV is rated Energy Class E in SDR and G in HDR mode, with average consumption around 114 watts when in use.

Whether you're upgrading your family lounge, setting up a student room, or adding a second screen to your home, the Sony K43S38BP.UKA delivers reliable 4K entertainment backed by Sony’s trusted quality and cutting-edge technology.

And remember — if you're local to Cleveleys, we at Fivestar Services – Euronics have it available with free local delivery, optional setup help, and friendly expert service. Visit us at 20 Rossall Road, FY5 1DX, right next door to Cleveleys Nursing Home, or call (01253) 855616 to check stock or reserve. Rated Excellent on Trustpilot.

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