Samsung QE77S90HATXXU 77" OLED Glare Free Vision AI Smart TV

Samsung QE77S90HATXXU 77" OLED Glare Free Vision AI Smart TV

The Samsung QE77S90HATXXU delivers stunning OLED picture quality on a spectacular 77-inch screen, making it the perfect centrepiece for movie nights, live sport and next-generation gaming. Combining Samsung's advanced OLED technology with Vision AI processing and a Glare Free screen, this premium television is designed to provide exceptional viewing performance in virtually any lighting condition.

OLED technology uses self-illuminating pixels that switch on and off independently, producing perfect blacks, outstanding contrast and incredibly realistic colours. Every scene benefits from remarkable depth and detail, whether you're watching dark cinematic scenes or bright, vibrant nature documentaries.

Samsung's Vision AI Processor continuously analyses content in real time, intelligently optimising brightness, contrast, colour and sharpness. AI 4K Upscaling enhances lower-resolution content, helping everything from live broadcasts to streaming services look clearer and more detailed on the expansive OLED display.

One of the standout features is Samsung's Glare Free technology. Designed to reduce reflections from windows and room lighting, it helps maintain picture quality even in bright environments, allowing you to enjoy immersive viewing throughout the day without distracting screen glare.

Quantum HDR OLED delivers exceptional brightness and contrast, revealing subtle details in both shadows and highlights. Combined with Pantone Validated colour accuracy, the television produces lifelike images with stunning realism.

For gamers, Motion Xcelerator 144Hz provides ultra-smooth gameplay with responsive performance. HDMI 2.1 connectivity, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and Samsung Gaming Hub make this TV an outstanding choice for PlayStation 5, Xbox Series X and PC gaming.

Dolby Atmos and Object Tracking Sound Lite work together to create immersive audio that follows the action on screen. Adaptive Sound Pro automatically optimises sound settings to ensure dialogue remains clear while delivering powerful cinematic audio.

Powered by Samsung's One UI Tizen Smart TV platform, you'll have access to Netflix, Disney+, Prime Video, BBC iPlayer, YouTube and hundreds of other apps, alongside voice assistant support and smart home connectivity.

Key Features

• 77" 4K Ultra HD OLED Display
• Samsung Vision AI Processor
• Glare Free Screen Technology
• OLED HDR+
• AI 4K Upscaling
• Motion Xcelerator 144Hz
• Dolby Atmos
• Object Tracking Sound Lite
• Adaptive Sound Pro
• Samsung Gaming Hub
• HDMI 2.1 Connectivity
• Variable Refresh Rate (VRR)
• Auto Low Latency Mode (ALLM)
• One UI Tizen Smart TV
• Built-In Wi-Fi
• Bluetooth Connectivity
• Pantone Validated Colour

Screen Size
77" (195cm)

Dimensions Without Stand
Height: 98.7cm
Width: 171.8cm
Depth: 4.5cm

Dimensions With Stand
Height: 104.7cm
Width: 171.8cm
Depth: 35.9cm

Distance Between Feet
Approximately 140cm

Sound Output
40W

Why Choose the Samsung QE77S90HATXXU ?

The Samsung QE77S90HATXXU combines the incredible contrast and colour performance of OLED technology with Samsung's innovative Glare Free screen and Vision AI processing. Perfect for bright living rooms, home cinema setups and gaming enthusiasts, it delivers breathtaking picture quality, immersive sound and premium smart features on an impressive 77-inch display.