Sony K77XR80PU 77" 4K OLED HDR Google TV – BRAVIA XR80 with Cognitive Processor XR

Sony K77XR80PU 77" 4K OLED TV – Cinematic Scale Meets OLED Perfection

Experience home entertainment on an epic scale with the Sony K77XR80PU 77" 4K OLED TV – a masterpiece of picture quality, intelligent processing, and immersive sound. Whether you’re watching blockbuster films, high-speed sport, or playing the latest games, this stunning 77-inch OLED display delivers breathtaking realism and true cinematic impact.

Powered by the Cognitive Processor XR™, the BRAVIA XR80 analyses every scene the way the human brain processes images, enhancing contrast, colour, and detail for natural, lifelike results. The OLED panel uses millions of self-illuminating pixels to achieve perfect blacks, dazzling highlights, and infinite contrast. With XR OLED Contrast Pro, bright areas become more intense and shadow detail more defined, while XR Triluminos Pro™ brings over a billion vibrant colours to the screen for incredible realism.

Enjoy the best in high dynamic range with full support for HDR10, Dolby Vision®, and HLG, ensuring stunning visuals from streaming services, UHD Blu-ray discs, and live broadcasts. With Google TV built in, you can browse and stream content from Netflix, Disney+, Prime Video, BBC iPlayer, YouTube, and more, all in one easy-to-navigate interface. The integrated Google Assistant lets you search, launch apps, and control smart devices hands-free, while Chromecast built-in makes casting from your phone or laptop seamless.

Gaming is taken to the next level with HDMI 2.1 delivering 4K/120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for smooth, responsive gameplay – ideal for next-gen consoles like PlayStation®5. Sound matches the picture thanks to Acoustic Surface Audio+™, where the screen itself acts as a speaker, and Dolby Atmos® delivers rich, three-dimensional audio that surrounds you.

The minimalist design with ultra-slim bezels keeps your focus entirely on the picture, while the adjustable stand can accommodate a soundbar without blocking the view. Multiple HDMI and USB ports provide flexibility for connecting all your favourite devices.

Available at Fivestar Services – Euronics, your trusted local electrical retailer rated Excellent on Trustpilot, the Sony K77XR80PU comes with expert advice, competitive pricing, and free local delivery. Visit us at 20 Rossall Road, Cleveleys, FY5 1DX, right next door to Cleveleys Nursing Home, or call (01253) 855616 to order yours today.

Shop Local. Shop Smart. Experience the grandeur of OLED brilliance with the Sony 77" BRAVIA XR80 – where size and picture perfection unite.